Welcome to the
EMAC Annual Conference 2027
in Rome
Dear Colleagues,
It is our great pleasure to welcome you to the EMAC Annual Conference 2027, hosted by Luiss Guido Carli University in Rome, Italy, in May 2027.
The EMAC Conference is a cornerstone event for the European and international marketing community, bringing together scholars from around the world to exchange ideas, present cutting-edge research, and strengthen collaborations across disciplines and institutions. We are honored that Luiss Guido Carli, a university committed to academic excellence, innovation, and international openness, will host this important gathering and look forward to welcoming you to our campus in the heart of Rome.
The theme of the 2027 conference, “Marketing in the Age of AI: Advancing Science, Empowering Humanity”, reflects one of the most profound transformations shaping marketing research and practice today. Artificial intelligence is redefining how firms understand markets, interact with consumers, and create value. At the same time, it raises fundamental questions about ethics, responsibility, and the role of marketing in contributing to human well-being. The conference aims to provide a vibrant forum for discussing how marketing scholarship can advance scientific knowledge while ensuring that technological progress ultimately serves people and society.
At Luiss, we strongly believe that innovation and technological progress must be accompanied by a deep commitment to responsibility, human-centered values, and societal impact. Hosting EMAC 2027 reflects the university’s mission to foster interdisciplinary dialogue, support rigorous research, and contribute to the development of responsible leaders and ideas that can shape the future of business and society.
Each EMAC conference offers a unique opportunity to engage with the latest developments in marketing research through a rich program of competitive papers, special sessions, keynote talks, and networking events. The 2027 edition will continue this tradition while offering the distinctive experience of meeting in one of the world’s most historically and culturally significant cities.
Rome has been a crossroads of cultures, commerce, and ideas for more than two millennia. From ancient marketplaces to modern global industries, the city embodies a long tradition of exchange, creativity, and innovation—values that resonate strongly with the spirit of the EMAC community. We hope that this unique setting will inspire stimulating discussions, new perspectives, and lasting collaborations.
Alongside the academic program, we encourage you to experience the extraordinary heritage, architecture, and vibrant atmosphere of Rome. Whether walking through historic neighborhoods, discovering world-renowned art and monuments, or enjoying the city’s renowned culinary culture, we hope your time here will be both intellectually enriching and personally memorable.
On behalf of the organizing committee and Luiss Guido Carli University, we look forward to welcoming you to Rome for the EMAC Annual Conference 2027.
Warm regards,
The EMAC 2027 Organizing Committee
Luiss Guido Carli University
Rome, Italy
Matteo De Angelis
Professor of Marketing
Co-Chair EMAC 2027
Deniz Lefkeli
Assistant Professor of Marketing
Co-Chair EMAC 2027
Matteo De Angelis
Professor of Marketing
Co-Chair EMAC 2027
Deniz Lefkeli
Assistant Professor of Marketing
Co-Chair EMAC 2027
Welcome to the EMAC Annual Conference 2027
Dear Colleagues,
It is our great pleasure to welcome you to the EMAC Annual Conference 2027, hosted by Luiss Guido Carli University in Rome, Italy, in May 2027.
The EMAC Conference is a cornerstone event for the European and international marketing community, bringing together scholars from around the world to exchange ideas, present cutting-edge research, and strengthen collaborations across disciplines and institutions. We are honored that Luiss Guido Carli, a university committed to academic excellence, innovation, and international openness, will host this important gathering and look forward to welcoming you to our campus in the heart of Rome.
The theme of the 2027 conference, “Marketing in the Age of AI: Advancing Science, Empowering Humanity”, reflects one of the most profound transformations shaping marketing research and practice today.
Artificial intelligence is redefining how firms understand markets, interact with consumers, and create value. At the same time, it raises fundamental questions about ethics, responsibility, and the role of marketing in contributing to human well-being. The conference aims to provide a vibrant forum for discussing how marketing scholarship can advance scientific knowledge while ensuring that technological progress ultimately serves people and society.
At Luiss, we strongly believe that innovation and technological progress must be accompanied by a deep commitment to responsibility, human-centered values, and societal impact. Hosting EMAC 2027 reflects the university’s mission to foster interdisciplinary dialogue, support rigorous research, and contribute to the development of responsible leaders and ideas that can shape the future of business and society.
Each EMAC conference offers a unique opportunity to engage with the latest developments in marketing research through a rich program of competitive papers, special sessions, keynote talks, and networking events. The 2027 edition will continue this tradition while offering the distinctive experience of meeting in one of the world’s most historically and culturally significant cities.
Rome has been a crossroads of cultures, commerce, and ideas for more than two millennia. From ancient marketplaces to modern global industries, the city embodies a long tradition of exchange, creativity, and innovation—values that resonate strongly with the spirit of the EMAC community. We hope that this unique setting will inspire stimulating discussions, new perspectives, and lasting collaborations.
Alongside the academic program, we encourage you to experience the extraordinary heritage, architecture, and vibrant atmosphere of Rome. Whether walking through historic neighborhoods, discovering world-renowned art and monuments, or enjoying the city’s renowned culinary culture, we hope your time here will be both intellectually enriching and personally memorable.
On behalf of the organizing committee and Luiss Guido Carli University, we look forward to welcoming you to Rome for the EMAC Annual Conference 2027.
Warm regards,
The EMAC 2027 Organizing Committee
Luiss Guido Carli University
Rome, Italy
Organizing Committee
Matteo De Angelis (Professor of Marketing), Co-Chair
Deniz Lefkeli (Assistant Professor of Marketing), Co-Chair
Rumen Pozharliev (Associate Professor of Marketing)
Michele Costabile (Professor of Marketing)
Simona Romani (Professor of Marketing)
Marco Francesco Mazzù (Professor of Practice)
Andrea Pelaez Martinez (Assistant Professor of Marketing)
Christian Lechner (Head of Department of Business Management)
Join Europe’s premier marketing research conference, hosted by Luiss Guido Carli University in Rome. Connect with leading scholars and professionals from around the world, and position your organization at the forefront of marketing science and innovation.
For sponsorship opportunities, visit the Sponsor page.
Key dates
More information coming soon.
Luiss Campus, Rome, Italy
